As a doula, midwife, or lactation consultant, connecting with new clients is key to growing your practice. BornBir’s platform makes it easy to reach families, but competition in your area may require you to go the extra mile to stand out. Here are clear strategies and actionable tips to help you attract more clients and make 2025 your most successful year yet.
1. Build Trust Through Testimonials
For families seeking birth or postpartum care, trust is everything. Testimonials and reviews from past clients help showcase your skills and compassion, making parents feel confident in choosing you.
Key Action Items:
- Doulas: Request reviews highlighting your calming presence during labor or your ability to meet parents' emotional needs.
- Midwives: Highlight testimonials that emphasize your clinical expertise and holistic care approach.
- Lactation Consultants: Showcase success stories of clients overcoming breastfeeding challenges with your guidance.
- Display impactful reviews prominently on your BornBir profile.
- Include specific outcomes, such as, “Thanks to [your name], I had the VBAC I dreamed of,” or “I could breastfeed exclusively within two weeks!”
2. Craft Personalized Responses
Families appreciate when providers take the time to understand their unique needs. Whether responding to a birth support inquiry or a breastfeeding concern, a personalized message can make all the difference.
Key Action Items:
- Doulas: Address the family’s specific birth plan, such as their preference for a natural birth or epidural support.
- Midwives: Acknowledge the family’s goals, such as a water birth or at-home delivery.
- Lactation Consultants: Speak to their specific breastfeeding challenges, like latch issues or milk supply concerns.
- Use warm, supportive language and reference details from the job post to show you’ve read their needs carefully.
For inspiration, explore our guide: Doula Messaging Hacks: Crafting the Perfect First Message to Parents.
3. Polish and Enhance Your Profile
Your profile is often the first thing families see. A detailed and well-crafted profile can position you as the perfect match for their needs.
Key Action Items:
- Doulas: Include details about your experience with specific birth settings, such as hospitals, birthing centers, or home births.
- Midwives: Highlight certifications and specializations, like water birth expertise or VBAC support.
- Lactation Consultants: Share your credentials (e.g., IBCLC certification) and highlight areas of expertise, such as tongue-tie assessments.
- Add pricing packages and clearly define your services (e.g., “3 postpartum visits” or “24/7 breastfeeding support for 2 weeks”).
4. Follow Up Strategically
- Doulas: Follow up with a friendly message offering additional information about your approach to labor support.
- Midwives: Send a gentle reminder about your availability for consultations or prenatal visits.
- Lactation Consultants: Offer to answer any questions about their breastfeeding journey or how your services can help.
- Suggest a quick phone call or video chat to discuss their needs further.
Life gets busy for families preparing for a new arrival or navigating postpartum life. A well-timed follow-up can keep you top of mind without feeling intrusive.
Key Action Items:
5. Stay Consistent and Engaged
Consistency is crucial to connecting with clients. Regularly responding to leads and updating your profile ensures you remain visible and relevant.
Key Action Items:
- Respond promptly to all new leads to demonstrate your reliability.
- Keep your calendar updated so families can see your availability.
- Engage with parents who prefer offline communication, such as phone calls.
A Platform for Success
BornBir is designed to connect families with the support they need, and you play a vital role in that process. By focusing on testimonials, personalized communication, an outstanding profile, strategic follow-ups, and consistent engagement, you can set yourself apart and grow your client base.
If you have questions or need assistance, reach out to our team at support@bornbir.com. Let’s make 2025 your most successful year yet!